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For Seminars relating to IP in General, Copyright, Unfair Competition, Plant Variety Protection, etc.,
please select “Intellectual Property.”

The Mother of “Non-Traditional Trademarks”, the required DNA and how far have they grown as an effective tool of trademark protection – A New Frontier of Trademark Practice in Japan-

November 15, 2015
AOKI, Hiromichi

Okinawa Convention Center, Okinawa, Japan

Hosted by
Asian Patent Attorneys Association (JPAA)
External link
Practice Areas
Intellectual Property Trademarks


Over 2000 Three-dimensional Marks have been registered since 1997 in Japan. Color, Sound, Position, Moving and Hologram Marks were registrable from April 1, 2015 and over 900 Marks have been filed. By analyzing such registrations, applications and court cases under the Trademark Law and Unfair Competition Prevention Law, brand strategy of global companies will be discussed.

Speakers Profile and Photo

Other seminars by AOKI, Hiromichi

Other seminars on Intellectual Property、Trademarks



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