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Decisions for registration of non-traditional trademarks were issued

AOSHIMA, Emi (Ms.)
Patent Attorney of Trademark & Design Division

The Japan Patent Office (JPO) has expanded trademark protection since April 1st, 2015 to cover an additional five categories of non-traditional trademarks, namely Color Per Se Marks, Sound Marks, Position Marks, Motion Marks, and Hologram Marks; and more than 1,000 applications for non-traditional marks have been filed with the JPO as of October 23, 2015.

The JPO issued decisions for the registration of 43 non-traditional marks (Color Per Se Marks: 0, Sound Marks: 21, Position Marks: 5, Motion Marks: 16, Hologram Marks: 1) for the first time since April 1st, 2015.

You can check the non-traditional marks for which the JPO issued decisions for registration from the METI’s website.


Trademark & Design DivisionAssociates Patent Attorneys

AOSHIMA, Emi (Ms.)


Designs Trademarks

Other legal updates authored by AOSHIMA, Emi (Ms.)

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